Analía Luque
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I turn ideas into MVPs

Agency results, without the agency. I validate ideas with real users before any code is written, then turn them, even AI-built MVPs, into revenue-ready products.

Let’s talk About me

Numbers
don’t lie

30+ Products shipped across industries
20+ MVPs launched
20 Companies that trusted me
14 Case studies
4 Complex industries mastered
5+ AI workflows optimized
MagayaSalesforceArena StriveAirbusMetallicaDucatiGirl ScoutsRockwell AutomationFirst AmericanAdidasSevcoGoNimblyMNIMeWeTrailheadViviaStrixAnn & Dave ConsultingDomeraCompass

Agency results

Senior product work and a direct line to the person doing it, without paying for an agency’s layers.

Agency or working with me? Compare →

You work with me, not an account manager

The person on the call is the person doing the work, from the first user interview to the final handoff.

Senior from day one

Over a decade designing products for startups and for teams at Salesforce, Airbus and Rockwell Automation. No juniors learning on your budget.

No agency markup

Clear monthly scope, agreed upfront. You pay for validation and design, not for project managers and overhead.

The good stuff

Get an exclusive sneak peek at some of my work

Projects
Industrial automationCloud platform

Factory design platform

Cloud-based software for industrial automation design and planning

Rockwell Automation · 2022 View case
All
projects

What I do

I optimize your products for growth, define an MVP for validation or improve existing products.

What I do

Strategy

MVP Definition & Validation

  • User interviews
  • Problem validation
  • MVP scoping
  • Product roadmap
VALIDATION BOARD PROBLEM HYPOTHESIS TEST DECISION Founders waste months building the wrong thing A guided MVP flow will cut time-to-launch by 50% 12 user interviews + clickable prototype Build it ✓ 9 of 12 would pay USER INTERVIEWS 75% would pay for it MVP SCOPE SHIP FIRST Onboarding Core workflow Payments LATER Team workspaces Integrations Advanced reports ROADMAP Week 1–2 · Validate Week 3–5 · Design MVP Week 6–9 · Build & test Week 10 · Launch

Validate demand with real users before you build, then cut scope to the one bet worth shipping first.

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Design

AI-Powered & Figma Prototyping & UX/UI

  • AI-assisted prototyping
  • Clickable prototypes in days
  • User testing
  • Production-ready UI
01 · PROMPT Onboarding for a fintech MVP: 3 steps, connect bank, first goal. 02 · AI DRAFTS CHOSEN AI explores options, I pick and refine the best one. 03 · CLICKABLE PROTOTYPE STEP 2 OF 3 SET YOUR FIRST GOAL $5,000 Emergency fund Trip to Japan Continue TIME TO PROTOTYPE 3 DAYS Traditional 3 weeks With AI 3 days TESTED WITH USERS 92% task success 8 user sessions Before any code Ready for dev handoff

I use AI to go from idea to a clickable, testable prototype in days, not weeks, then refine it with real users before a single line of production code.

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Growth

Conversion & Retention

  • Conversion audits
  • Onboarding & activation
  • Retention & LTV
  • Experiments & A/B tests
ACTIVATION 64% ↑ 12 PTS RETENTION 41% ↑ 8 PTS MRR $48K ↑ 23% PAYING USERS UX REDESIGN FUNNEL Visit 100% Sign up 58% Activate 41% Pay 24%

Audit live products and remove the friction that costs you signups, revenue and retention.

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The client experience

Real words from the founders and teams I’ve helped launch.

Let’s talk

The company wanted to improve its website to increase sales.

She was careful with every detail and understood the product very quickly.

Javier Agustin Vigo
CEO at Pilay

She helped us redesign key elements of our core offering in order to meet updated needs from our end user.

She had a positive and respectful demeanor at each turn. She made decisions and took on her creative challenges with a true passion.

Glen Trachtenberg
Head of Product & Partnerships at Arena Labs

She gave AOTT the look it needed to turn prospects into clients.

We worked with her on the concept for Tripped’s new online image, and her finely crafted UI was decisive for the client to give us the project. With Ana, we know the image we want for our team and clients is in great hands, because everything she designs is curated to achieve a UX tailored to its audience.

Martín Martínez
CEO at AOTT

I hired Analía to give our website a fresh, new look.

She was easy to work with, professional and fast, and understood exactly what I was looking for. Highly recommend!

Kim H.
Head at USA Fillers

We hired Analía to help with our company’s UX/UI for a brand-new platform.

She was reliable, and we got what we wanted, perfectly aligned with our ideas and expectations. She was always proactive and open when carrying out tasks and receiving feedback. We are satisfied with her work and without a doubt we will hire her again in the future.

Fabricio G.
Head at Quantik

Working with Analía Luque on the GoNimbly.com project was an exceptional experience.

Her attention to detail and ability to deliver pixel-perfect designs that align seamlessly with brand identity is outstanding. Analía is highly responsive, collaborative, and always open to feedback, making her a key contributor to the project’s success. Her expertise in UX/UI design brought innovative and user-focused solutions that exceeded expectations. I would highly recommend Analía for any design project, as her professionalism and talent are unparalleled.

Mario Alberto Balbas
GoNimbly Site Development