OVERVIEW

Pilay is a top firm specializing in managing real estate investment funds. Among their offerings is m2 (square meters product), enabling investors to profit from apartment portions or purchase them at a discounted price.

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Why

The platform did not meet user needs as investors struggled to understand what the product was about and to track their investments and purchase new products. Additionally, communication was unclear, leading visitors to misunderstand the product's purpose.

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How

We conducted thorough research with users and the marketing team to comprehend investors' profiles and minds and develop strategies for presenting the product to them, addressing their needs and expectations. The internal company selling process was also reviewed and considered for the new platform.

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Problem

The investors' profile is quite conservative. They are either new to investing or lack sufficient savings for riskier investments. They opt for this choice based on the Company's history and industry. Monitoring their investments is crucial for them to feel secure and to maintain trust in the company, encouraging continued investment.

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Proposal

We offer a step by step guided platform for users to purchase square meters independently, enabling them to comprehend the process and advantages of acquiring products through Pilay. Users can log in to buy additional meters or even sell their own at any given moment. They have the ability to track the potential earnings from selling their meters prematurely or holding on until the contract's completion for a full refund along with additional profits.

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Project stages

- Research
- Definition
- Ideation
- Prototyping
- Testing
- Design System creation
- Hand off for developers
- Visual QA
- Maintenance and updates

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